01 / How I can help
Website design
& development
I design and build clear, distinctive websites that help customers understand your business.
Content & structure
Organise what your business needs to say, plan the pages and make information easy to find.
Visual design & motion
Shape your online presence with thoughtful composition, clear typography and purposeful motion.
Mobile & desktop
Adapt the pages to mobile, tablet and desktop, keeping reading and navigation simple.
Multilingual websites
Organise pages and content in multiple languages, with consistent navigation between versions.
Launch & handover
Set up the domain, check the website before launch and hand over practical guidance for using it.
We agree the pages, languages, features and deliverables before work begins.
AI tools & automation
Turn repetitive information gathering, handovers and reporting into clear, repeatable workflows. With human review where it is needed.
Team workflows & systems
Bring responsibilities, working steps, completion criteria and feedback into practical processes, checklists and tools. Make work easier to follow and progress easier to see.
02 / About me
PORTO, PORTUGAL
Business, technology and people.
I’m Marcelo Shao, an entrepreneur and AI engineer based in Porto. My experience includes work in fashion wholesale and technical support in the creator economy.
I learn through real projects: listening to the people involved, building something useful and seeing how it works in everyday use. That experience shapes my approach to design, AI and management.
03 / What I believe
More capable teams. Better tools.
A business depends on people working well together. I see AI as a way to strengthen their capabilities and give them more time for work that needs their attention and judgement.
Make difficult tasks easier
Clear instructions, practical training and suitable tools help people do their work with more confidence.
Reduce repetitive work
Automate suitable steps in reporting, copying information and routine reminders. Give people more time for customers, decisions and solving problems.
Make team management clearer
Clarify who is responsible, what a good result looks like and when it is needed. See progress and understand where help is required.
04 / How I work
Understand. Test. Improve.
- 01
Understand the work
Listen to the people doing it, follow the existing process and find where they get stuck.
- 02
Choose one useful improvement
Start with a specific problem and agree how to judge the change: time spent, errors or ease of completing the work.
- 03
Test it in everyday use
Build the smallest useful solution, try it with the people involved and adjust it using their feedback.
- 04
Make it repeatable
Agree an owner, the steps and boundaries, a checklist, a deadline and how progress will be reported.
05 / Start a conversation
What does your website need to do for your business?
Tell me about your business, the customers you want to reach and the website you want to create or improve. We can also start with a specific automation or team workflow need.
[email protected]